Genoa, circa 1960.
Cheap public housing becomes the theme for a countless number of postcards.
Streets with no redeeming values. Places without qualities.
It’s a new dimension to depict the urban landscape.
It lingers on till the late 70s then vanishes without trace.
Contemporary Good Taste would find these images appalling, even baffling.
These suburban postcards celebrate the dead zones erased by the multiplex city.
They privilege the Sense of Place over the values of Spectacle and Staging.
The Postcard seen as outlaw image.
Banned from travel brochures and Art books, sent to a different address.

IN ANOTHER PART OF TOWN tries to salvage an iconic heritage and a perception of the city.
We try wih a film, an exhibit. an archive.
It’s a last ditch effort, basically, a kamikaze dive: the postcards vanished, the plates destroyed, their creators untraceable, long gone.
Maybe you can help us.